The Brief: –
Hair is the first thing that people notice about you. A great hairstyle can give you the personality boost you require in doing well on both personal and professional fronts.
Hair loss, on the other hand, can prove to be a real disadvantage for many people.
Kholer came up with an amazing product KOHLER Rain duet filter shower with built-in water purifying technology that filters away all harmful chlorine and other harsh metals. Give your hair the care and the wash they truly deserve.
Requirement-
To develop a video that communicates and educates consumers about the new KOHLER Rain duet filter shower with built-in water purifying technology.
Our approach –
we were sure to do a shoot based TVC for this product but making it short and crisp was another challenge.
For this project, big decisions were made and key resources were gathered. Firstly, we gathered the information necessary for this TVC from the product description and storyline. Then, we came up with ideas and storyboarding was done. Once it all got approved we finally worked on production and post-production, finally came out with this project in your left which left Kohler amazed and achieved a benchmark of 1,261,248 views on YouTube.